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Rock the Ice
Curl PEI wanted a recruitment campaign for new curlers. The challenge was that despite curling being such a popular sport, there was no real singular resource that provided people with a basic understanding of the game at a rookie level. So we created a campaign that was both an online resource for the sport, communicated how and where Islanders could take up the game, and provided a fun rally-cry for future recruitment.

www.rocktheice.ca
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