W.P. GRIFFIN'S 'PURPLE PETITES'
We love when W.P. Griffin calls us. That's because you never quite know what new product they’re innovating and needing help to market. So when we learned it was small purple potatoes, we first asked for some to cook up because admittedly, it had been some time since we had actually tried a potato that was purple!
From naming the product and branding the packaging, to developing the tagline, bag content and tips, to strategically connecting 'the power of purple' to the antioxidant health movement, we're thrilled to know the product line has been picked up by Sobeys and that home cooks everywhere can now add a 'vibrant pop of tater goodness' to their plates.