JOHN BROWN GRILLE WINS PEI PORKTOBERFEST
After a month filled with unique and local culinary pork dishes, BBQ Bourbon Pork Belly Tacos has been voted the winner of PEI Porktoberfest 2016 by hungry Islanders.
This was the 5th annual PEI Porktoberfest campaign, a month-long celebration of PEI pork created by Fresh Media, and presented in partnership with Prince Edward Island Hog Producers, the Department of Agriculture and Fisheries, and Hometown Pork.
As part of the campaign, the twenty participating restaurants cooked up their preferred dish featuring PEI Pork. Islanders were encouraged to try these dishes all October and vote for their favourite based on originality, flavour and taste. When all the votes were tallied, John Brown Grille’s BBQ Bourbon Pork Belly Tacos was voted the winner.
The dish was the creation of Head Chef Mikolai Lykow, and featured two soft shell tacos stuffed with 6 oz of bourbon-braised PEI Pork Belly, homemade BBQ sauce, jalapeño bacon and corn chutney, greens, and topped with chipotle maple aioli and cajun crispy bits.
Over the month, there were 5,567 dishes sold as part of the campaign, equally over 2,500 lbs of Island Pork being enjoyed. Sales of the pork dishes equalled approximately $89,000.00 in just 30 days, and since its launch, the food campaign has helped to sell over 15,500 lbs of local pork.
The winning Pork Belly Tacos are expected to return to John Brown Grille’s menu soon.